Brandon is a data-driven CX architect and full-stack builder who engineers high-velocity subscription funnels, writes production-ready code, and orchestrates large-scale community activations.
By fusing granular audience segmentation, automated lifecycle messaging, and real-time analytics, he has empowered 280+ media brands to unlock recurring revenue, deepen trust, and cut churn.
Best Paid Campaign — Omeda OX Conference, two years running
Key Leadership Highlights
- Led 100+ daily and 200+ paid weekly publications through the largest media merger in U.S. history.
- Drove a digital-first transformation—desktop, mobile web, native app, e-edition, crossword paywall & shared-subscription launches.
- Oversaw copyright & brand-guideline compliance for 300+ publications across email, direct mail, print and digital.
- Ran enterprise newsletter revamps, monthly DM campaigns and major ESP migrations with full line-of-sight to each P&L.
- Served as COVID-19 marketing lead—remote-work tech rollout, VPN & MiFi prioritization, plus real-time spend re-allocation.
Performance Wins
- Managed marketing, CX, CS & finance operations for $200M+ in revenue.
- Achieved 100%+ to goal YOY on a 650k paid-digital-subscriber target—highest of any peer director.
- Deployed a new paywall platform that lifted digital starts by 74% in pilot markets and generated 973k+ site registrations network-wide.
- Built & aligned a cross-company team devoted to subscriber acquisition, retention & CX—a blueprint now used enterprise-wide.
